The last time I was living in Japan (yikes, already almost 10 years ago!), I tried several different sunscreens, and I remember being really impressed with them. Even 10 years ago, Japan was more advanced than what we have in the US today. The Face Shop Sebum Control Moisture Sun was the first time I used a Korean sunscreen, and it did not disappoint! And it also confirmed to me that Asian companies just understand how sunscreens are supposed to work and feel on the skin.